Startup Traction Sidekick

Narrow down the traction channels that are most likely to work for your startup with the Traction Sidekick tool. This tool is loosely based on the Bullseye Framework from the book “Traction” by Gabriel Weinberg and Justin Mares, which I highly recommend reading.  

You should revisit it frequently as the most viable channels change over time based on your startup’s growth stage and market conditions.  

 

Traction Sidekick

Where does your target audience primarily discover and engage with new products or services?

How quickly do you need results?

What's your current monthly budget for traction & growth?

How much time can you dedicate to traction & growth each week?

What is your target market?

Most probable channels

Answer at least one question to see recommendations

Next Steps Create a product marketing strategy to test these channels

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